Description: This article discusses various ways that insurance companies are using the internet to market their products.

Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.

Description: This article gives a comprehensive overview of how a bank can establish a broader financial services program. Areas reviewed included the types of insurance products, the people, training and compensation, and the management structures.

Description: A discussion of how patents can be used to recover the cost of innovation in product development and operations

Description: Discussion of combination long-term care insurance and annuity products.

Description: This document contains material excerpted from a speech given on June 17, 1997 by Tom Kelly, Senior Vice President and Managing Director of LIMRA International, at a LOMA/LIMRA Strategic Issues Conference in Singapore. It focuses on the life insurance industry around the world and some of the forces driving change and their implications.

Description: This article is about how telemarketers can incorporate technology to assure compliance with Do Not Call lists.

Description: The Delphi method was applied to several questions regarding trends in product development. The audience participated in the Delphi survey to predict how economic and demographic factors will impact pricing over the next 7 years.

Description: This article discusses the results of a LIMRA survey about the use of the internet by life insurance and annuity consumers.

Description: A list of activities involving the Marketing and Distribution Section of the SOA.